You’ve probably seen their commercials. You know the name. Are you wondering how does NerdWallet make money? They do bring in hundreds of millions in revenue each year. Here’s a quick breakdown of what NerdWallet does and how they make money.
What does NerdWallet do?
NerdWallet stands as a go-to resource hub for individuals aiming to take charge of their finances, delivering a range of invaluable services:
Information and Learning: With an array of free guides, articles, and tools spanning diverse personal finance topics, NerdWallet arms users with the insights needed to make well-informed choices.
Comparison and Suggestions: Through meticulous product evaluations, expert reviews, and tailored recommendations, users uncover the optimal financial products and services to suit their unique circumstances.
Financial Support and Tools: For personalized assistance, NerdWallet offers subscription services like credit score monitoring and links users with trusted financial experts.
In essence, NerdWallet serves as a holistic destination for financial education, comparisons, and guidance, empowering users to navigate their financial paths with a sense of certainty.
How does NerdWallet make money?
- Affiliate Marketing: Their bread and butter. NerdWallet earns commissions by guiding users to financial products like credit cards and loans.
- Paid Advertising: Ads strategically placed on their platform bring in revenue through clicks and impressions, enhancing the user experience.
- Premium Services: For those seeking extra perks, NerdWallet offers paid subscriptions with features like credit score monitoring and financial planning tools.
- Lead Generation: By connecting users with financial advisors, NerdWallet earns fees for successful referrals, benefitting both parties.
- Content Marketing: Quality content draws users in, leading them to revenue-generating opportunities.
